Our Purpose

At Melbourne United, we believe in the power of basketball to inspire, entertain and enrich people's lives. We exist to inspire athletes of all ages and abilities to reach their full potential, provide thrilling entertainment for those who share our love of thegame, and enrich the communities in which we work and play through our values of inclusion and selflessness.

Find out more about how our Melbourne United brand identity speaks to our Club's purpose and values.

Our Values

Selfless

• We are all in.
• We are never too big to do the little things.
• We have a team first attitude.
• We strive to always improve and empower others.

Excellence

• We aim to be the best in everything we do.
• We are always challenging ourselves to raise the bar.
• We push the boundaries through innovation.

Inclusive

• We treat everyone equally.
• We embrace diversity and fairness.
• We welcome and values everyone.
• We work for the common good.